The Kia Soul is entering its fifth model year for 2024, with sales declining from 154,768 in 2016 to 56,740 units in 2022.
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The Soul is not far behind the Seltos in sales figures or price, so rationalizing in the crossover lineup is expected.
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The biggest change for 2024 is a $100 MSRP increase on all four trims, with the LX at $21,315, S at $23,815, GT-Line at $24,915, and EX at $25,615.
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The EX trim features a Designer Package with cloth and artificial leather seats, an Umber Interior Color Package, and 18-inch alloy wheels.
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The Soul also offers an additional security feature for models with Kia's Smart Key,
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activating a new Sleep Mode 40 seconds after being locked.
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The Soul is powered by a naturally aspirated 2.0-liter four-cylinder engine producing 147 horsepower and 132 pound-feet of torque.
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